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Use this email script in Q4 to book appointments

Adtok’s Go-To Cold Email Structure

I was on a call the other day with a D2C brand owner,

And he was telling me how many cold email pitches he’s been getting recently.

He replies to none of them.

Why?

Everyone and their grandma is getting cold emails,

Including me.

And none of them stand out.

I then proceeded to show him a winning cold email we have been using lately,

And he understood why it’s been getting us such high response rates.

It’s because we get straight to the point.

There aren’t any stupid one-liners

There isn’t any “trying to stand out” energy.

And there’s no pretentious nice guy follow-up.

The big players you want to work with see right through you.

We maintain an assertive, yet informative tone.

And this worked best for us to book a lot of calls.

Here is the structure:

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FIRSTNAME - not wasting time with this email.

Here’s what we offer:

[List deliverables]

We’ve done this for companies like [list brands]

Our pricing ranges anywhere from [lowest] to [highest]

Worth a chat?

Name

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For example, a creative agency could use something like:

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FIRSTNAME - going to skip the BS and just get straight to it. Our monthly deliverables for clients are:

5 creators

14 full edited concepts / 5 variations per concept (70 testable assets)

Spark ad licensing (We get creators to post onto there feeds too, similar to micro influencing)

Resizing content to be compatible with any other media channel

Yes, this refreshes every single month.

We’ve made it unreasonable to not be successful with our creatives.

When producing 70 pieces of content testing different hooks, angles, scroll stoppers and CTA’s we’re able to find an abundance of winning creatives.

Brands we’ve done this for: X,Y,Z,Y

Worth a chat?

NAME

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Try re-writing your cold emails along the lines of this,

And watch your response rates increase.

SIDE NOTE: This works best when targeting a competitive market.

Ammar